Early morning a buzzing phone sound woke me. None other than my dad calling me to remind me to purchase some necessary products from a nearby Patanjali store. Out of curiosity I asked why can’t you get them from Spenser stores. In return he said, Patanjali is from Baba Ramdev, they are organic and very high in quality.” Evening I went to the store and picked up the required products. I was surprised to see along queue at the Patanjali store and the range of products displayed there. Almost every housedhold need is covered with full FMCG range and all the required Ayurveda medicines..Baba Ramdev is best known for popularising YOGA among Indians through his trust Divya Yoga Mandir and Patanjali group of institutions across the world.
BIRTH&CHILDHOOD
Born as ‘Ramakrishna Yadav’ on 25th Dec,1965 in Alipur of Mahendragarh district in Haryana state of India. His parents are Mr.Ram Nivas Yadav and Mrs.Gulab Devi , belonged to a poor Indian Hindu family. He started schooling in Shahjadpur in Hariyana. After grade eight he joined a gurukul(yogic monastery) in khanpur village to study yoga and Sanskrit. There he started learning basics and techniques of yoga. He was initiated into ascetic order by Swami Shankerdevji Maharaj. After adopting Sanyasi, he changed his name to Ramdev. After name change he went to Jind district to join Kalva gurukul where he started teaching yoga to villagers at free of cost. He also founded Patanjali Yogpeeth trust in Haridwar , which does research in the healing powers of yoga and Ayurveda. After few years, he travelled to Himalayas, and spent a number of years there.He taught yoga to so many celebrities, actors including Amitabh Bachan, Shilpa shetty.
CAREER
After returning from Himalayas, he moved to Haridwar in Uttarakhand and studied Indian ancient scriptures at Gurukul Kangri Viswavidyalaya. He founded Divya Yoga Mandir Trust in 1995 in Kripalu Bagh Ashram of Haridwar to promote yoga.Baba Ramdev is expert in Pranayama which focuses more on breathing exercises. He started hosting a programme series named ‘Divya Yog’ on Aastha TV to promote yoga, which proved to be very popular and gained a large following. After attaining much popularity in India, he started more yoga centres in other countries including Japan, Britain, USA.Later he started manufacturing ayurvedic medicines. He founded ‘Patanjali Ayurved’ along with Acharya Balkrishna in 2006, the company now operates at 8 to 10% profit margin. According to recent reports, Patanjali targets the turn over to double to Rs 10,000 crore in 2016-17.
Here is why the nation follows Ramdev. At 46, Baba Ramdev is one of India's youngest spiritualists. The sprightly, bearded, saffron robe-clad yoga guru, now being courted by the government as he launches a fast unto death against corruption, has seen a meteoric rise in the last decade.From Haryana to the lofty Himalayas to the heartland of Indian politics, it has been a long journey.He was born Ram Krishna Yadav to Gulab Devi and Ram Nivas Yadav in Ali Saiyad Pur village of Mahendragarh district in Haryana in 1965. He left school after Class 8 and joined a gurukul in Haryana to study Sanskrit and yoga under Acharya Pradumn. To his followers, he claimed he meditated for five years in the Himalayas in his 20s.Freedom fighters Ram Prasad 'Bismil' and Netaji Subhash Chandra Bose are known to be his role models.
Today, Ramdev commands a huge following -- by his account estimated at nearly three million who attend his camps, workshops and also avail of his ayurvedic treatment.
His rise to popularity has been meteoric, especially after TV started beaming his yoga exercises at a time when health awareness was growing among Indians.
The guru works out of the Patanjali Yog Peeth, a sprawling 35 acre spiritual retreat-cum-ayurvedic healthcare centre and university on the outskirts of Haridwar.
The retreat claims to have a network of nearly 600 yoga and health centres across India -- and more than 100 outside.Ramdev also manages one of the most popular private spiritual channels on Indian television, Aastha.
Over four billion people see him in the mornings worldwide, he claims. The rival channels call it an overblown estimate.Those close to him say the bulk of the funds for his retreat comes from generous private donations from his devotees, comprising rich businessmen and professionals from states such as Rajasthan, Punjab, Uttar Pradesh, Chhattisgarh and Bihar. His ayurvedic medicines are also in great demand.The saffron-clad has threatened to launch a hunger strike Saturday in the Indian capital unless steps are taken to bring back black money stashed abroad and to check corruption.
Some feel this could be his stepping stone to politics.
His rise to popularity has been meteoric, especially after TV started beaming his yoga exercises at a time when health awareness was growing among Indians.
The guru works out of the Patanjali Yog Peeth, a sprawling 35 acre spiritual retreat-cum-ayurvedic healthcare centre and university on the outskirts of Haridwar.
The retreat claims to have a network of nearly 600 yoga and health centres across India -- and more than 100 outside.Ramdev also manages one of the most popular private spiritual channels on Indian television, Aastha.
Over four billion people see him in the mornings worldwide, he claims. The rival channels call it an overblown estimate.Those close to him say the bulk of the funds for his retreat comes from generous private donations from his devotees, comprising rich businessmen and professionals from states such as Rajasthan, Punjab, Uttar Pradesh, Chhattisgarh and Bihar. His ayurvedic medicines are also in great demand.The saffron-clad has threatened to launch a hunger strike Saturday in the Indian capital unless steps are taken to bring back black money stashed abroad and to check corruption.
Some feel this could be his stepping stone to politics.
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